From Russia to Colombia, from the United States to Germany and, of course, Italy: after a standstill of almost two years, Senzani has finally gone back to participating in trade fairs, with the company presenting its latest technological innovations on the main target markets.
Still, for the company it was not like starting from scratch, as, since last year’s lockdown, Senzani had reacted to the border closure by staging a series of live streaming events from its plant to showcase its machinery and latest innovative solutions in real time.
While successfully carrying on with this series of events, Senzani is aware of the importance of meeting in person, especially in strongly growing markets, and has therefore attended the main industry events scheduled in recent months: FachPack (Nuremberg, Germany), Pack Expo Las Vegas (USA), Agroprodmash (Moscow, Russia), Andina Pack (Bogotà, Colombia) and HOST Milan.
The professionals of the sales team and the increasingly dense network of agents around the world were thus able to testify in person to the further step forward the company, which has been a market leader for quite some time, has made over the last two years. Thanks to its solid experience as well, Senzani is increasingly being chosen by important international players. It is no coincidence that export now accounts for over 85% of turnover, thanks also to the company’s ability to offer clients customised solutions to meet not only production requirements but also marketing and sales needs.