At Interpack, Senzani Brevetti unveiled its new corporate identity, the result of a transformation journey that reflects the company’s evolution and strengthens its international positioning.

The project, developed by the marketing agency Integra Solutions, encompasses all the brand’s key touchpoints, from the corporate logo to the website and the corporate video, each designed to communicate Senzani’s core values even more effectively.

The new visual identity clearly reflects the cornerstones that have defined the company for over 70 years: technology, innovation, and reliability. At the same time, it introduces a contemporary visual language aimed at highlighting one of the most distinctive aspects of Senzani: its ability to develop highly customized solutions tailored to specific customer needs.

The Senzani logo evolves from a graphic element into a true storytelling device, capable of adapting, coming to life, and interacting with the real world, becoming the central element across all corporate communication. The new website, senzani.com, has been completely redesigned to provide a more intuitive user experience, with a structure that guides visitors through the company’s technologies and applications across different sectors. Finally, the corporate video conveys the company’s identity, showcasing its expertise, vision, and engineering approach through dynamic 3D animation.

This transformation goes beyond a simple visual update: it reflects a deeper evolution, positioning Senzani more than ever as a strategic partner for its clients, supporting them in the development of innovative and sustainable packaging solutions.