Senzani Brevetti achieved great results and positive feedbacks in the last weeks, playing a leading role at the Pack Expo International (in Chicago) first, then at the Emballage show (in Paris), two of the most important exhibitions for the packaging industry all over the world.
The company – where 90% of the turnover currently consists of exports, gained very positive remarks in both exhibitions: Chicago, in particular, represented the occasion to further consolidate Senzani’s presence on the US market, which is one of the primary business targets of the company, over the medium run.
The suggestions and feedbacks collected from customers and partners at the shows will now be implemented to design innovative solutions, interpreting the needs of this demanding yet stimulating market; the new contacts started with some important multinational companies and the enhancement of the sales force and network play a fundamental role as well, when looking ahead to the future. Emballage was also fruitful in terms of new leads; Senzani participated in the Paris show with a DP60 display and tray packer, which caught the visitors’ attention and fostered new business opportunities, both on the European and African markets.
The last Interpack will be remembered as one of the most successful editions: the international trade fair for processes and packaging hit the record and registered about 175,000 visitors attending the 19 pavilions over the 7 days of the show. Senzani Brevetti benefited from the incredible atmosphere in Duesseldorf, taking part in the show with a corporate exhibiting area which attracted professionals and visitors from all over the world (66% of whom from countries other than Germany). The visitors' attention was drawn to the two display/tray packers (DP60 and TP40), selected as testimonials of the new Di.Pa (Display and Tray Packers) line, to demonstrate the high levels achieved in terms of technological excellence and total adherence to the customers' requirements. Back from Germany, the Senzani team collected all the ideas and requests, in order for the design department to continue implementing new solutions for a market in constant evolution; at the same time, all the trade show leads are being followed-up, generating more and more strategic international business; a very rewarding aspect for a company already present over the 5 continents and where exports turnover constitutes about 90% of the total turnover.
Organization of on-site events, participation at tradeshows, promotional tools, activities aimed at conveying a coordinated and implemented corporate image: the communication plan adopted by Senzani on the occasion of their 60th anniversary did not go unnoticed to the national jury of the Mediastar Prize, the Italian Advertising Technical Award, and earned the company a Special Star for Creative Direction in the Corporate Identity Section. Designed by Integra Solutions, a partner of Senzani Brevetti’s since 2009, the communication plan has developed over several initiatives focused on the celebrations of the company’s 60th anniversary, an aspect recalled also in the new company logo. The same communication guidelines, a happy union of tradition, innovation and technology, inspired the new promotional tools which were implemented over this special year, as well as the exhibiting spaces at the Packology tradeshow and the special set-up of the company’s headquarters during the “open house” events for employees, local authorities, partners and international distributors. These events represented the occasion to show the audience the institutional video realized by Integra Solutions, to narrate the 60 years of history and business of the company and highlight their vision for the future, at the same time.