30 May 2019

Senzani around the world: The USA market

Senzani operates in many Countries and markets, all of them with different features and specific needs. For this reason, we chose to explore them relying on the opinion of those who know them better: our Agents. The journey starts from the United States, with Nico Nicoletti (IMS Group USA).

 

What are the industry characteristics in the USA market?

The North American packaging market is very unique because many companies still use manual labor, while the largest industry players have been using automation for years. There are many small to medium sized companies with a need to implement new technologies and automation in order to remain competitive.  The packaging needs within North American industries are constantly evolving and the need for new technology has become a necessity.

 

Who is your typical contact person?

This depends on the company we deal with, but typically we work with company owners, engineers, project managers, and purchasing agents.

 

How did you know Senzani and why did you choose them as partners?

I met Senzani’s owner, Luisa, at a Pack Expo trade show 15 years ago. I have always admired their experience, engineering, integrity, and innovative technology. I was impressed with the quality and variety of their machines, and I believed both IMS and Senzani would be able to expand our businesses in many areas of the packaging industry by working together.

 

How do you think Senzani’s solutions could be competitive in your market?

Senzani’s experience, engineering, machine quality and variety is the ideal solution for the growing North American market. The ability to customize machines and provide solutions with high output, flexibility and efficiency, provides a competitive edge for Senzani.

 

Which reputation has the Senzani brand in your area?

Senzani is a well-recognized brand in North America in many industries. They are especially established and respected within the food (pasta, coffee, etc) and tobacco industries.  Senzani can provide highly efficient custom solutions for many applications as well.

 

Could you maybe tell 3 adjectives that the US market associates to Senzani?

Committed, Adaptable, Honorable.

 

Which feedback did Senzani’s equipment get so far?

It has been IMS’ experience that the customers in North America are happy with the machine they have purchased because they are easy to operate, reliable, efficient and they have had no major issues.

 

What is your opinion about the start of this cooperation?

So far, IMS is very pleased to work with Senzani because we have found great synergy. We feel aligned with the future business growth and development and we share the same mission.