19 November 2018

Premium confectionery, Senzani proposes total customization

Senzani Brevetti proves again to be a highly experienced partner for special packaging manufacturers, especially in premium confectionery. This sector is mainly driven by marketing when it comes to packaging choices and the products are conceived in extremely innovative and special formats.

Senzani accepted this challenge counting on the company expertise in the production of packaging machinery that meets the market demand. It is the case of the vertical cartoners, a range of machines Senzani has produced for over 65 years and the DP/TP lines, to integrate the cartoners and place the product in shelf-ready boxes or trays from flat blank.

The company has designed machines that satisfy different demands and produce particular formats. Mondelez International, present in over 80 countries and owning brands as Oreo, Mikado and Milka, relies on Senzani solutions to pack chocolates in truncated pyramid-shape cartons. And technical partners (copackers) of globally leading companies have chosen Senzani as well, for the wide range of formats these machines can treat.

Senzani has recently worked with a co-manufacturer, end-customer (the Brand owner) and a carton packaging company in the development for a new premium chocolate product. Senzani has once more proven to be an advisor, able to support the partners in the decision-making process and also ensured the project practical realisation through machinery development and customization and the equipment fine-tuning and testing to achieve a high-performance level.