29 January 2014

60th anniversary: award-winning communication

Organization of on-site events, participation at tradeshows, promotional tools, activities aimed at conveying a coordinated and implemented corporate image: the communication plan adopted by Senzani on the occasion of their 60th anniversary did not go unnoticed to the national jury of the Mediastar Prize, the Italian Advertising Technical Award, and earned the company a Special Star for Creative Direction in the Corporate Identity Section.  Designed by Integra Solutions, a partner of Senzani Brevetti’s since 2009, the communication plan has developed over several initiatives focused on the celebrations of the company’s 60th anniversary, an aspect recalled also in the new company logo. The same communication guidelines, a happy union of tradition, innovation and technology, inspired the new promotional tools which were implemented over this special year, as well as the exhibiting spaces at the Packology tradeshow and the special set-up of the company’s headquarters during the “open house” events for employees, local authorities, partners and international distributors. These events represented the occasion to show the audience the institutional video realized by Integra Solutions, to narrate the 60 years of history and business of the company and highlight their vision for the future, at the same time.